Thoughtful email marketing, built for real humans
Helping brands build intentional email and lifecycle programs that drive engagement and growth
What I Can Do for You
Email Marketing Program Management
I take email off your plate. From campaign setup and audience segmentation to QA and performance tracking, I handle the day-to-day work that keeps your program running smoothly—so you can focus on the bigger picture.
Lifecycle Strategy & Implementation
I design customer journeys that make sense for real people, not just funnels on a slide. From welcome series to retention and win-back, I build programs that guide customers naturally from first touch to long-term loyalty.
Newsletter Management
I help plan, create, and send newsletters people actually want to open and read. That includes content coordination, design, deployment, and ongoing optimization so your newsletter stays consistent, valuable, and on-brand.
Marketing Automation & CRM Optimization
Working in tools like HubSpot, Marketo, and MailChimp, I build and improve automations that do the heavy lifting—triggered emails, behavioral segmentation, and workflows that send the right message at the right moment.
Data Analysis & Optimization
I turn email data into clear next steps. Through reporting, A/B testing, and ongoing experiments, I help improve deliverability, engagement, and conversions without guesswork.
Email Compliance & Deliverability
Clean lists, healthy sending practices, accessibility, and compliance matter. I help put the right safeguards in place so your emails actually reach inboxes.
About Me
Hi, I'm Anna. I'm a lifecycle and email marketing strategist helping businesses make their email programs feel useful to their audiences and meaningful for growth. I've worked across industries—from nonprofits to startups to large tech companies—building lifecycle programs from the ground up, cleaning up messy automations, and helping teams send functional and engaging emails. I'm just as comfortable shaping the strategy as I am inside the platform doing the actual build. Whether you need someone to run your day-to-day email marketing, design a smarter lifecycle program, or optimize what's already in place, I help make email simpler, more thoughtful, and more effective.
Connect on LinkedInTools I Use
New to email automation? I'll guide you through it. Familiar with your stack? Even better.
Experience
Let's Work Together
Ready to build an email program that drives real results? Let's talk about what you need and how I can help.